Last week, it was announced that The Runaways would be in limited release in the US on March 19, 2010, and would expand to wide release on April 9, 2010.
IndieWire has a quote from Bob Berney at Apparition that further clarifies the release schedule:
Then there’s a new round of press for Apparition’s The Runaways, which is now opening in two phases: 220 screens in ten cities on March 19, followed by another 1000 on April 9. Berney has always had a good nose for when to book theaters: he’s basically slowing the pace of the release. “It’s R-rated, not typical. Dakota Fanning gives a great performance, but it’s different from what she’s done,” says Berney. “I had to make sure we had the buzz by the time we went wide.”
Read the rest HERE.
They want buzz, huh? So let’s give them buzz! If you’re on Twitter, follow @RunawaysFilm, and nag the heck out of them. It’s the official twitter for the movie itself, and it’s run by the film people to market the movie. Let them know you need to see this movie. They also have a Facebook page and a YouTube channel. Join them, if you like that sort of thing.
There’s no word yet on which cities will get The Runaways on March 19th, but I signed up for a FanAlert on Fandango so they will email me when tickets go on sale. If you start seeing advertisements for the movie in your area, could you please let me know? Thanks!